All programs at Quincy University are developing systems of outcomes assessment. The purpose of this effort has two dimensions: to measure the performance of our prospective graduates and, by extension, to gauge the effectiveness of our curricula in meeting the needs of contemporary students.

From the point of view of the institution, assessment highlights what we are doing well and what we need to improve. Because both students and the world for which we seek to prepare them are rapidly changing, we need frequent feedback to keep doing our jobs at the high level of effectiveness our students have every right to expect.

From the perspective of those participating in the assessment, the benefits may seem less obvious. However, they are significant:

Students preparing portfolios for senior assessment will discern their level of preparation for careers and can receive targeted assistance from faculty members to strengthen their performance.
Well-designed portfolios can become useful tools in the search for employment.
Graduates can experience the satisfaction of discerning their growth from the beginning of their QU careers to completion.
In addition, students at each phase of their education will have the opportunity to see how the outcomes of each course fit together in their pre-professional development.

Participation in Assessment

In this pilot year, prospective 2005 Communication graduates will be required to participate in the portfolio-based assessment as part of the Senior Seminar. In the future, a mark of “Pass” or “High Pass” on the portfolio assessment will be a graduation requirement for all Communication majors.

You will notice that course syllabi in Communication will soon carry notations indicating that potential portfolio items are prepared in a paraticular course or that knowledge and skills leading to a portfolio proficiency are covered. Your instructors and advisors will be encouraging you to save assignments that demonstrate your abilities in the areas represented by portfolio exhibits. From those examples, you will compile a portfolio of your best work as polished and refined with the assistance of the Communication faculty.

It will be to your advantage to retain and regularly edit your work to reflect your growing professional capacity. Please familiarize yourself with the requirements and rubrics in this handbook and their relationship to the Communication curriculum. You will find that beginning to assemble your portfolio early in your career as a Communication major will help you to integrate your learning and accelerate your professional growth.

The Assessment Process

Completing the Portfolio

Each fall, prospective graduates for the following May will assemble a portfolio of exhibits to demonstrate competency in eight areas. (Please see Professional Portfolio: Outcomes Requiring One or More Exhibits.) Exhibits may be selected from completed assignments in courses completed over the student’s years as a Communication major. Each exhibit must be accompanied by a statement of self-assessment that includes the following:

How and why did I select this exhibit as an example of my best work?

What are the strengths of this exhibit?
How might this exhibit be improved?
How does this exhibit reflect my progress toward a professional level of performance in my field?
Is there any information I would like to share about this exhibit?

Advisers and other members of the Communication faculty will assist students as requested with the process of developing the portfolio. The Self-Assessment rubrics contained in this handbook provide guidelines for choosing and evaluating exhibits.

The written portfolio may be presented in a simple folder as long as the contents are securely bound and neatly assembled. Special care should be taken with any multimedia exhibits (e.g., audiotapes, videotapes, discs, or CD’s).

The Summative Assessment

Senior students will complete the required Senior Seminar as usual. In this course, they will prepare a seminar paper and will receive a list of questions and issues from which a topic for an extemporaneous speech will be drawn.

On Assessment Day, a panel consisting of the three members of the Communication faculty, three members of the Communication Advisory Board, and one Communication program alum will conduct an assessment session with the seniors. Each prospective graduate will be evaluated on

Oral presentation of a précis of the Senior Seminar paper (5 – 7 minutes)
Oral responses to questions about the paper (5 – 7 minutes)
Oral presentation of the professional portfolio and self-assessment (10 minutes)
Extemporaneous oral presentation on a topic drawn at random from those circulated at the beginning of the semester. (5 minute presentation following 5 minutes of preparation)
Quality of the written version of the Senior Paper (evaluated after the session)
Quality of the portfolio (evaluated after the session)

Students will receive forms with specific comments by all evaluators indicating areas of strength and weakness. They will also receive a form providing the average of marks given for each section and for the assessment as whole (pass, fail, high pass).

Copies of the evaluation forms will be retained by the program advisory group and will be scrutinized to develop an assessment of strengths and weaknesses of the program as indicated by the marks and comments. External evaluators will also submit an omnibus form to provide general comments and suggestions.

Before Your Senior Year

Advisors will be happy to discuss your ideas, questions, or concerns regarding preparation of your portfolio at any time. Please review the information in this handbook and meet with your advisor at your earliest convenience to begin the portfolio process.

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2. Outcomes for COM Graduates

The successful Communication graduate demonstrates

I. Mastery of the elements of written communication;

II. Mastery of the elements of oral communication;

III. Ability to apply theories of communication;

IV. Ability to produce polished examples of various types of

professional communications;

V. Working knowledge of the norms and ethics of communications professionals;

VI. Working knowledge of the social, political, and cultural environments of

Communication;

VII. The ability to synthesize knowledge, experience, and values;

VIII. Professional leadership and responsible citizenship

A. By seeking opportunities to serve the profession and the community

B. By taking initiative to recognize problems and issues in the profession and community

C. By marshalling human and material resources to solve these problems

D. By demonstrating mature, independent thinking and respect for alternative

points of view.

Senior Assessment Experience

In the fall of the senior year, each prospective graduate, in collaboration with the academic advisor, prepares a portfolio of exhibits demonstrating achievement of the learning outcomes.

On the designated assessment day in spring, each senior

(1) Presents the completed portfolio to a panel comprised of the Communication faculty and 3 representatives of the Communication Advisory and Assessment Board.

(2) Includes in this presentation a self-assessment of the level of achievement of

each outcome.

(3) Delivers an oral précis of the senior seminar paper and responds to questions from the assessment panel on the topic of the paper.

(4) Selects at random one of several topics and delivers an impromptu presentation on an aspect of the field of Communication (the complete list of possible topics is shared with students earlier in the semester).

Professional Portfolio in the Communication Program

Skills of a Professional Communicator

3. Media Writing Exhibit: One or more polished pieces of news or feature writing

Characteristics of an Exhibit Rated “Pass”

The exhibit provides comprehensive information, anticipating the basic questions

and needs of readers.

The exhibit draws upon multiple sources, including at least one interview.
The exhibit is organized for clarity, logic, coherence, and appropriate emphasis.
The exhibit has a well-written lead that effectively introduces the story.
The exhibit has no errors in spelling, mechanics, attribution, or usage.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit reveals careless, skimpy, or hasty reporting. Basic questions are not answered, and gaps in information are evident.
The exhibit is based upon only one source.
The exhibit is disorganized or difficult to follow.
The exhibit has no lead or a weak lead.
The exhibit has errors in spelling, mechanics, attribution, or usage.

Characteristics of an Exhibit Rated “High Pass”

The exhibit provides a great deal of information. The basic needs of readers are anticipated and exceeded.
The exhibit draws on numerous and varied sources. All sources are properly attributed.
The organization of the exhibit is very strong, making it easy and enjoyable to read.
The lead is fresh, appropriate to the story, and attractive to readers.
The exhibit has no errors in spelling, mechanics, or usage and demonstrates fluency, variety, and vivid personal style.

Self-Assessment Checklist

_______ I have consulted a number of diverse sources, including at least one personal

interview.

_______ I have taken careful, full, and accurate notes. I am well-prepared to attribute

all information appropriately.

_______ I have included all information a reader needs to know. No gaps are evident in

my treatment of the subject.

_______ My story is tightly organized. Paragraphs are clearly focused around topics,

and paragraphs are arranged logically, with smooth transitions between

elements.

_______ My story is introduced by a lead that promotes interest, reflects the content of

the story, and sets an appropriate tone.

_______ My story has no errors in spelling, mechanics, usage, or attribution.

_______The style of my story is vivid, engaging, polished, and readable.

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Professional Portfolio Communication Program

Skills of a Professional Communicator

4. Public Speaking Exhibit: One or more outlines for speeches of exposition or argument (with recorded speeches when available).

Characteristics of an Exhibit Rated "Pass"

· The exhibit demonstrates the use of comprehensive information or argument in a

formal speech, anticipating the basic questions and needs of an audience.

· The exhibit draws upon appropriate first-hand and library sources.

· The exhibit is organized for clear reasoning (logos), good judgment (ethos),emotional appeal (pathos) and appropriate emphasis.

· The exhibit has a well-developed introduction and conclusion.

· The exhibit demonstrates correct English usage and articulation in delivery.

Characteristics of an Exhibit Rated "Fail"

Any one of these characteristics is cause for failure.

· The exhibit reveals careless speech preparation. Basic questions are not answered, and gaps in information are evident. The approach is inappropriate to content.

· The exhibit is based upon inadequate research, and the analysis of the topic issues is poor.

· The exhibit is disorganized or difficult to follow, and visual aids are poor.

· The exhibit has a poor introduction and conclusion.

· The exhibit has errors in English usage. Poor articulation is evident in delivery.

Characteristics of an Exhibit Rated "High Pass"

· The exhibit provides a great deal of information or persuasive argument.

· The basic needs of listeners are anticipated and exceeded.

· The exhibit draws on numerous and varied sources. All sources are properly

attributed.

· The organization of the exhibit is very strong, making it easy to present to an

audience and enjoyable to hear.

· The introduction is fresh and appropriate to the body of the speech, and the

conclusion is memorable or motivating to listeners.

· The exhibit has no errors in spelling, mechanics, or usage and demonstrates

fluency, variety, and vivid personal style.

Self-Assessment Checklist

______ I have consulted a number of diverse sources, including both first-hand (interview, survey) and secondary (library, electronic databases).

______ I have taken careful, full, and accurate notes. I am well-prepared to attribute all information appropriately.

______ I have included all information a listener needs to know. No gaps are evident in my treatment of the subject in an informative speech.

______ I have made an effort to understand the needs of my audience, and I have tried to make an appropriate appeal in a persuasive speech.

______ My speech is tightly organized. The body of the speech is clearly focused around topics, and the topics are arranged logically, with smooth transitions between elements.

______ My speech outline begins with an introduction that promotes interest, reflects the content of the speech, and sets an appropriate tone.

______ My speech outline has no errors in spelling, mechanics, usage, or attribution.

______ The style of my speech is vivid, engaging, and polished for the listeners in my audience.

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Professional Portfolio Communication Program

Contexts of Professional Communication

5. Legal and Ethical Contexts: A one- or two-page, single-spaced case brief outlining a major media law case heard by the Supreme Court.

Characteristics of an Exhibit Rated “Pass”

The exhibit demonstrates working knowledge (understanding of not only the facts of a case, but its significance as well in the judicial evolution) about a particular point or case of media law.
A case brief includes all necessary parts including the proper citation, the facts of the case, the arguments presented by each side, the opinion(s) of the court, and the significance of the case.
Emphasis is placed on explaining the significance or precedent set by the case.
The exhibit has no errors in spelling, mechanics, attribution, or usage.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The case brief does not follow the format prescribed in the Comm. Law & Ethics class.
The exhibit shows that some aspect of the case or concept is misunderstood.
The exhibit shows that the student does not understand how cases move through the judicial system.
The case chosen is not significant.

Characteristics of an Exhibit Rated “High Pass”

The exhibit shows an unusual insight into the significance of the case in the history of media law, how it has affected more recent cases or how it has evolved from previous cases.
The exhibit shows the student has given some thought to the presentation of the document.
The exhibit demonstrates that the student understands the difference between legal and ethical aspects.

Self-Assessment Checklist

I have chosen a significant media law case and have read the case on Lexis-Nexis.

I have consulted other commentaries on the case, as well as the textbook.

I have cited the case and other works used so that if others wish to look them up they may.

I have succinctly summarized the facts of the case, the arguments of both parties, and the holding(s) of the court, including plurality and dissenting opinions, if present.

I have expanded upon the significance of the case, so the reader understands why it is important in the history of media law and/or the First Amendment.

My brief has no errors in spelling, grammar, or punctuation.

My exhibit is brief but concise.

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Professional Portfolio Communication Program

Contexts of Professional Communication

6. Political and Social Contexts: An analytical paper (8 or more pages) examining some aspect of the possible relationships between media and political and/or social contexts in one or more countries.

Characteristics of an Exhibit Rated “Pass”

The exhibit provides comprehensive information, anticipating the basic questions,

needs, and interests of readers.

The exhibit develops and supports a significant, arguable, and well-focused thesis.
The exhibit draws upon multiple sources of high quality and documents sources appropriately in APA format.
The exhibit is organized for clarity, logic, coherence, and appropriate emphasis.
The exhibit demonstrates understanding of key theories, cultural background, and contemporary issues.
The exhibit has no errors in spelling, mechanics, attribution, or usage.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit reveals careless, skimpy, or hasty research. Basic questions are not answered, and gaps in information are evident.
The thesis is of little relevance, is not contestable, or is poorly focused.
The exhibit is based upon inadequate source material.
The exhibit is disorganized or difficult to follow.
The exhibit fails to demonstrate understanding of key theories, cultural background, and/or contemporary issues.
The exhibit has errors in spelling, mechanics, attribution, or usage.

Characteristics of an Exhibit Rated “High Pass”

The exhibit provides a great deal of information. The basic needs of readers are anticipated and exceeded.
The exhibit draws on numerous and varied sources. All sources are properly attributed.
The organization of the exhibit is very strong, making it easy and enjoyable to read.
The exhibit demonstrates outstanding comprehension of key theories, cultural backgrounds, and contemporary issues.
The exhibit has no errors in spelling, mechanics, or usage and demonstrates fluency, variety, and vivid personal style.

Self-Assessment Checklist

_______ I have consulted a number of diverse sources of high quality.

_______ I have taken careful, full, and accurate notes. I am well-prepared to attribute

all information appropriately.

________I have developed a thesis that is significant, contestable, and clearly focused.

_______ I have included all information a reader needs to know. No gaps are evident in

my treatment of the subject.

_______ My essay is tightly organized. Paragraphs are clearly focused around topics,

and paragraphs are arranged logically, with smooth transitions between

elements.

_______ My essay reflects understanding of key theories, cultural backgrounds, and

contemporary issues.

_______ My story has no errors in spelling, mechanics, usage, or attribution.

_______The style of my essay is vivid, engaging, polished, and readable.

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QU Communication Program Professional Portfolio

Areas of Professional Specialization

7. Public Relations: A campaign proposal, including a title page, table of contents, executive summary, research needs, research objectives, hypotheses, research strategies, results, revised situation analysis, proposed PR plan (goals, objectives, strategies, tactics, calendar, budget), and appendixes (may include research instruments, raw results, examples of campaign materials, and other relevant background materials).

Characteristics of an Exhibit Rated “Pass”

The proposal contains all necessary elements.
The exhibit shows awareness of the need for research in public relations projects.
The exhibit has a professional look.
The exhibit contains no spelling, punctuation, or grammar errors.
The proposal is a reasonable plan to address a specific problem.

Characteristics of an Exhibit rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit is carelessly produced (has handwriting or other stray marks on it)
The proposal does not contain all the necessary elements.
The research plan shows a lack of understanding of the necessary research.
The exhibit contains spelling, punctuation, and/or grammar errors.
The plan does not seem to address the problem/opportunity presented in the proposal.

Characteristics of an Exhibit rated “High Pass”

The presentation of the proposal is exceptional, with attention paid to graphics and text.
The exhibit goes beyond the essentials of a PR proposal.
The exhibit is written in a professional and easy-to-read style and tone.
The plan presents creative responses to the problem/opportunity.

Self-Assessment Checklist

I have included all necessary parts of the proposal:

I. Title page VII. Research strategies

II. Table of contents VII. Results

III. Executive summary VIII. Revised situation analysis

IV. Research needs IX. Proposed PR plan (goals, objectives,

V. Research objectives strategies, tactics, calendar, budget)

VI. Hypotheses X. Appendixes

My proposal is based on research conducted by me and/or my class or taken from a scholarly PR journal.

The proposal is computer produced and is presented in a professional fashion (in its own folder or section in the portfolio).

My proposal contains no spelling, punctuation, or grammar errors.

My PR plan addresses the problem/opportunity presented and is reasonable for the organization described.

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Professional Portfolio Communication Program

Areas of Professional Specialization

8. Broadcast: One or more audiotapes or videotapes, each 30 minutes or more. At least one exhibit must demonstrate technical facility in production. Another may demonstrate skill in performance.

Characteristics of an Exhibit Rated “Pass”

The exhibit demonstrates correct techniques of recording and editing, resulting in professional (airable) quality production.
The exhibit demonstrates the use of electronic media to present a coherent story.
The exhibit demonstrates sound writing and planning.
The exhibit is organized for clarity, logic, coherence, and appropriate emphasis.
Performance exhibits demonstrate articulate speech and polished presentation.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit reveals careless production or overuse of special effects.
The exhibit fails to present a coherent story.
The exhibit does not demonstrate sound writing and/or planning.
The exhibit is disorganized or difficult to follow.
The exhibit fails to demonstrate articulate speech and polished presentation.

Characteristics of an Exhibit Rated “High Pass”

The exhibit demonstrates exceptional mastery of techniques of recording and editing.
The exhibit demonstrates the ability to tell a complex story with clarity and coherence.
The organization of the exhibit is very strong, making it easy to understand and enjoyable for the audience.
The exhibit demonstrates exceptional writing and planning.
Performance exhibits demonstrate articulate speech and a level of presentation usually encountered in professional media.

Self-Assessment Checklist

_______ I have obtained more than enough footage of high quality to edit into a clear

and coherent presentation of at least 30 minutes.

_______ I have edited with care, using such techniques to underscore and support an

effective story.

________I have not used special effects to excess.

_______ I have developed a complete, clear, and coherent script and/or storyboard.

_______ My presentation is tightly organized and easy to follow.

_______ In my performance, I speak clearly, exhibit confidence, energy, poise, and

professionalism.

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Professional Portfolio

Areas of Professional Specialization

9. Journalism: An in-depth article (for newspaper or magazine) or a broadcast script (may be produced, but not essential) about a topic of your choice.

Characteristics of an Exhibit Rated “Pass”

The exhibit contains no spelling, punctuation, or grammar errors.
The exhibit, if for print, follows AP writing style.
The exhibit contains enough sources (interviews and secondary) to cover the topic adequately.
The exhibit is at 1000 words long for print or a one-minute package for broadcast.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit contains spelling, punctuation, or grammar errors.
The exhibit shows little understanding of AP writing style.
The exhibit is based on less than two sources and leaves some obvious questions in the mind of the reader.
The exhibit is more or less than 1000 words long for print or is short or longer than a one-minute package for broadcast.

Characteristics of an Exhibit Rated “High Pass”

The exhibit engaging and teaches the reader or viewer something about the topic.
The exhibit follows AP writing style.
The exhibit obviously relies on a variety of sources (interviews and secondary) and answers all of the basic questions an audience member might have.
The exhibit includes ideas for headlines, sidebars, graphics, etc. for print or descriptions of video that could be shot and graphics that could be used for broadcast.
The exhibit has been published or shown on the air.

Self-Assessment Checklist

My exhibit contains no spelling, punctuation, or grammar errors.

My exhibit follows AP writing style if for print or industry standards for a broadcast script.

My exhibit is within the limits for length (scripts should be able to be produced in one minute.

I have done the necessary research, both interviews and secondary, to cover the topic adequately.

I have made the topic understandable to the average media consumer.

My exhibit includes headlines or a broadcast slug for a rundown.

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Professional Portfolio Communication Program

Area of Specialization

10. Professional Communication Exhibit: A portfolio containing examples of business correspondence, analytical reports, desktop publications and group communications.

Characteristics of an Exhibit Rated “Pass”

The exhibit demonstrates the ability to use business information appropriately in correspondence, office publications and reports.
The exhibit draws upon appropriate first-hand sources, including interviews and group communication, as well as business and professional resources (such as annual reports, business periodicals and databases).
The exhibit is organized to convey an awareness of presentation features of business communication based on computer applications (desktop publishing and internet-based), and on oral communication (speeches and group presentations).
The exhibit illustrates the ability to analyze and understand business and professional situations and concepts.
The exhibit demonstrates correct English usage with appropriate style and tone.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit reveals careless analysis and understanding of business and professional areas, or none at all.
The exhibit is based upon inadequate research, and the analysis of the topic issues is poor.
The exhibit is disorganized or difficult to follow, and both text and graphics are poor. There is no evidence of ability to use the features of computer applications or desktop publishing (integrated spreadsheets, Power Point, MSWord, text and graphics boxes, etc.).
The exhibit shows no understanding of business or professional concepts and no evidence of analysis or communication at a professional or management level.
The exhibit has errors in English usage and inappropriate style and tone.

Characteristics of an Exhibit Rated “High Pass”

The exhibit provides a variety of examples of cogent analysis of a business or professional situation.
The exhibit draws on numerous and varied sources, including an informational interview with an office manager. All sources are properly attributed.
The organization of the exhibit shows excellent use of the features of computer applications and desktop publishing. There is also an indication of successful oral presentation in both individual and group contexts.
The exhibit shows an understanding of resources in business and professional communication, and it demonstrates an awareness of many aspects of successful communication in the business and professional environment.
The exhibit has no errors in spelling, mechanics, or usage and demonstrates fluency, variety, and vivid personal style.

Self-Assessment Checklist

_______ I have consulted a number of diverse sources, including both first-hand sources

(interview, survey) and secondary sources (library, electronic databases).

_______ I have taken careful, full, and accurate notes. I am well-prepared to attribute

all information appropriately, including information given to me by companies..

_______ I have included all information necessary to provide clarity in correspondence

and in business reports and presentations.

_______ I have made an effort to understand the contexts for professional

communication, especially the importance of you-attitude and success-

consciousness, and I have used appropriate strategies and tone in presentations.

_______ My portfolio is organized to demonstrate the ability to use professional

correspondence and reports appropriate to management-level contexts, and it

illustrates the ability to use all the appropriate tools of both technical and oral

presentation.

_______ My portfolio includes a professional résumé and examples of successful work in

business and professional contexts. It should provide a good indication to an

employer of your professional communication skills and abilities.

_______ My portfolio has no errors in spelling, mechanics, usage, or attribution.

_______The style of my portfolio is vivid, engaging, and appropriate to the context.

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QU Communication Program Professional Portfolio

Areas of Professional Specialization

11. Sport Communication: An in-depth article and side-bars (for newspaper or magazine) or a broadcast script (may be produced, but not essential) about a sport-related topic .

Characteristics of an Exhibit Rated “Pass”

The exhibit contains no spelling, punctuation, or grammar errors.
The exhibit, if for print, follows AP writing style.
The exhibit contains enough sources (interviews and secondary) to cover the topic adequately.
The exhibit is at 1000 words long for print or a one-minute package for broadcast.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit contains spelling, punctuation, or grammar errors.
The exhibit shows little understanding of AP writing style.
The exhibit is based on less than two sources and leaves some obvious questions in the mind of the reader.
The exhibit is more or less than 1000 words long for print or is short or longer than a one-minute package for broadcast.

Characteristics of an Exhibit Rated “High Pass”

The exhibit engaging and teaches the reader or viewer something about the topic.
The exhibit follows AP writing style.
The exhibit obviously relies on a variety of sources (interviews and secondary) and answers all of the basic questions an audience member might have.
The exhibit includes ideas for headlines, graphics, etc. for print or descriptions of video that could be shot and graphics that could be used for broadcast.
The exhibit has been published or shown on the air.

Self-Assessment Checklist

My exhibit contains no spelling, punctuation, or grammar errors.

My exhibit follows AP writing style if for print or industry standards for a broadcast script.

My exhibit is within the limits for length (scripts should be able to be produced in one minute.

I have done the necessary research, both interviews and secondary, to cover the topic adequately.

I have made the topic understandable to the average media consumer.

My exhibit includes headlines or a broadcast slug for a rundown.

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Professional Portfolio Communication Program

Mission-based Characteristics

12. Professional leadership: Documentation of a project or activity showing the qualities of independent thinking, initiative in locating and posing solutions to significant problems, and ability to marshal human and material resources. The project must apply media resources to the problem. The documentation should summarize the process of isolating a problem, posing solutions, gathering and applying resources, and achieving results. An analysis of strengths and weaknesses should be included.

Characteristics of an Exhibit Rated “Pass”

The exhibit demonstrates initiative in isolating a significant problem.
The exhibit demonstrates creative and critical thinking in posing solutions and locating resources.
The exhibit demonstrates the ability to motivate others to participate in the project.
The exhibit demonstrates the ability to monitor progress and modify activities in response to results.
The documentation includes an insightful analysis of strengths and weaknesses of the project.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit reveals a lack of initiative.
The chosen problem is not significant and the solution is not thoroughly considered.
The exhibit does not demonstrate an ability to locate diverse potential media resources.
The exhibit does not demonstrate an ability to motivate others to participate.
The exhibit fails to demonstrate monitoring of progress and modification of activities in response to results.
The exhibit lacks adequate analysis of strengths and weaknesses.

Characteristics of an Exhibit Rated “High Pass”

The exhibit demonstrates exceptional initiative.
The exhibit demonstrates perceptivity in locating a significant problem for which media resources can provide assistance.
Numerous and diverse resources are brought to bear on the problem.
Participants are highly motivated by the leader.
The project reveals intelligent modification in response to results.
The analysis of strengths and weaknesses shows profound understanding and insight.

Self-Assessment Checklist

_______ I have isolated a significant problem to which media resources may be applied.

_______ I have implemented a thorough and careful process of problem-solving and

planning.

________I have tapped a broad range of human and material resources.

_______ I have provided motivation and positive reinforcement to encourage

participation.

_______ I have monitored progress and modified my project accordingly.

_______ I have performed a thorough and candid analysis of the strengths and

weaknesses of the project.

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Professional Portfolio Communication Program

Mission-Based Characteristics

13. Media Literacy: An analytical paper (6 or more pages) presenting a scenario in which distortions could arise through intentional or unintentional application of media techniques. The paper will demonstrate awareness of media norms, work routines, and technology as well as their potential impacts. Possible elements of study will include framing, priming, and agenda setting as well as influences specific to broadcast media, such as vantage, selection of images, and editing techniques.

Characteristics of an Exhibit Rated “Pass”

The exhibit provides comprehensive information, anticipating the basic questions,

needs, and interests of readers.

The exhibit develops and supports a significant and well-focused thesis.
The exhibit reveals knowledge of media norms, work routines, and technology as well as the biases they may introduce.
The exhibit is organized for clarity, logic, coherence, and appropriate emphasis.
The exhibit has no errors in spelling, mechanics, attribution, or usage.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit reveals careless, skimpy, or hasty work. Basic questions are not answered, and gaps in information are evident.
The thesis is of little relevance, is not supported, or reveals poor understanding of media norms, processes, and tools.
The exhibit is disorganized or difficult to follow.
The exhibit fails to demonstrate understanding of contemporary media.
The exhibit has errors in spelling, mechanics, attribution, or usage.

Characteristics of an Exhibit Rated “High Pass”

The exhibit provides a great deal of information. The basic needs of readers are anticipated and exceeded.
The organization of the exhibit is very strong, making it easy and enjoyable to read.
The exhibit demonstrates outstanding comprehension of media norms, work routines, and tools as well as the psychology of audience perception.
The exhibit has no errors in spelling, mechanics, or usage and demonstrates fluency, variety, and vivid personal style.

Self-Assessment Checklist

_______ I have considered a range of media norms, processes, and tools.

_______ I have chosen a scenario that allows me to show the potential for distortion that could be introduced by mediated communication.

________I have developed a thesis that is significant and clearly focused.

_______ I have included all information a reader needs to know. No gaps are evident in

my treatment of the subject.

_______ My essay is tightly organized. Paragraphs are clearly focused around topics,

and paragraphs are arranged logically, with smooth transitions between

elements.

_______ My essay reflects understanding of media and applications.

_______ My story has no errors in spelling, mechanics, usage, or attribution.

_______The style of my essay is vivid, engaging, polished, and readable.

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Professional Portfolio Communication Program

Mission-based Characteristics

14. Citizenship/service: Documentation of a service project to benefit campus or community through the use of interpersonal or mediated communication. The documentation should summarize the process of locating an area of service, planning, gathering and applying resources, and achieving results. An analysis of strengths and weaknesses should be included.

Characteristics of an Exhibit Rated “Pass”

The exhibit demonstrates initiative in finding a project of significant merit.
The exhibit demonstrates creative and critical thinking in planning and locating resources.
The exhibit demonstrates effective use of interpersonal or mediated communication.
The exhibit demonstrates the ability to monitor progress and modify activities in response to results.
The documentation includes an insightful analysis of strengths and weaknesses of the project.

Characteristics of an Exhibit Rated “Fail”

Any one of these characteristics is cause for failure.

The exhibit reveals a lack of initiative.
The chosen project is not significant in its benefits.
The exhibit does not demonstrate the use of effective interpersonal or mediated communication.
The exhibit fails to demonstrate monitoring of progress and modification of activities in response to results.
The exhibit lacks adequate analysis of strengths and weaknesses.

Characteristics of an Exhibit Rated “High Pass”

The exhibit demonstrates exceptional initiative.
The exhibit demonstrates perceptivity in locating a significant project of benefit to campus or community.
The exhibit is marked by extremely effective use of interpersonal or mediated communication.
The project reveals intelligent modification in response to results.
The analysis of strengths and weaknesses shows profound understanding and insight.

Self-Assessment Checklist

_______ I have designed a significant project of clear benefit to campus or community.

_______ I have implemented a thorough and careful process of planning.

________I have tapped a broad range of human and material resources.

_______ The interpersonal and/or mediated communication central to this project are

effective and of high quality.

_______ I have monitored progress and modified my project accordingly.

_______ I have performed a thorough and candid analysis of the strengths and

weaknesses of the project.

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15. Courses for Learning Outcomes: Mission-Based Characteristics

Course COM	Media Writing	Speaking	Ethics/Law	Soc/Pol Contexts	Leadership	Media Literacy	Service
101		X	X
200						X
201
205		X		X
210	X		X
320				X
330	X		X
340		X			X		X
350		X
351				X
352				X	X	X
353			X	X		X
354
355				X		X
361		X
362	X
365						X
380	X		X
381	X		X
382	X		X		X
383	X	X	X		X		X
384		X				X
385						X
386				X
387
390			X
395	X
480/1					X		X
497				X	X		X

Courses for Learning Outcomes: Professional Specialization

Course	Public Relations	Journalism	Broadcasting	Professional Communication	Sport Communication
361	X	X	X		X
362				X
365			X
380		X
381	X
382				X
383	X
384	X		X		X
385					X
387			X		X
395	X	X
Support Courses (e.g., design, desktop publishing, marketing, advertising)
ART	X	X	X	X	X
BUS				X

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16. Beginning and Sustaining Your Portfolio

All students majoring in one of the five concentrations of Communication are required to submit a portfolio during the semester of planned graduation. During your last pre-registration meeting, your advisor provided to you a copy of the COM Assessment Handbook, which will assist you in portfolio preparation. If you do not currently have a copy, please contact your advisor as soon as possible to receive one.

Portfolio preparation is a process that should begin as soon as you enter the major and should continue as you revise and polish portfolio exhibits or replace them with work you consider to be even better. Never hesitate to ask your advisor or your instructors for assistance in choosing, evaluating, and perfecting the exhibits in your portfolio.

Beginning in Spring 2006, each student at the sophomore level or higher in the COM program must present a portfolio containing the Media Writing and Oral Communication exhibits. Students at the junior year or higher must also present an exhibit for the Socio-Political Contexts and Media Literacy requirements. In the first semester of senior year, students should have also completed exhibits for Leadership and Service. Exhibits in the area of concentration and in Media Law will typically be completed in senior year, but may be prepared earlier in some cases. Final polishing and formal presentation of the graduation portfolio takes place during Senior Seminar.

Portfolios for all COM majors will be reviewed by the faculty on a special Assessment Day in Spring 2006. The faculty will at that time consider whether each student is making satisfactory, unsatisfactory, or exceptional progress and will advise the student accordingly. This process will enable students to decide whether Communication offers the best opportunities for them and to learn how to improve their performance.

Please use the table in your Assessment Handbook to see the courses in which you will prepare specific exhibits for your portfolio. In general, you should develop a habit of saving your major written and multimedia work: outlines of speeches, news articles and scripts, videotapes, formal papers and presentations prepared for your Communication classes. Confer frequently with your advisor and your instructors to decide which items should be retained for possible revision and inclusion in the portfolio as you work toward levels of professional knowledge and performance in the field.

Level

Required Exhibits

Possible sources

Sophomore or higher

[Reviewed at Spring Assessment Day]

Oral Communication

Media Writing

“Public Speaking”

“Media Writing”

The Falcon

Junior or higher

[Reviewed at Spring Assessment Day]

Socio-Political Contexts

Media Literacy

Any of the socio-political courses

“Understanding Media

By Senior Year

[Graduation portfolio presented at conclusion of Senior Seminar]

All other exhibits

(Law/Ethics, Leadership, Service, Field of Concentration)

Media Law

Major field courses

Internships

Service opportunities

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