COMMUNICATION: Terms and Concepts

NAME:________________________________

Please retain this form throughout your career as a Communication major, completing the definition/example grid for your reference. You will be tested on the terms and concepts as part of the baccalaureate assessment required for graduation.

Term/Concept	Definition/Example
agenda setting
framing
ethos
logos
pathos
Hypodermic Model
Limited Effects Model
Cognitive Dissonance
media gatekeeping
Uses/Gratifications
actual malice
libel
neutral reporting
Four areas of right to privacy
privilege
Wall Street Journal style
hourglass style
public domain
FOIA (Freedom of Information Act)
sunshine laws
media norms
media work routines
Symbolic Interactionism
Looking-glass Self
Coordinated Management of Meaning
Expectancy Violations Theory
Uncertainty Reduction Theory
ELM (Elaboration Likelihood Model)
Classical Canons of Rhetoric
Burke’s Dramatism
Gerbner’s Cultivation Theory
Anxiety/ Uncertainty Management Theory
Gerderlect Styles
Hard news style
Radio script format
Video script format
Focus group
Communication audit